A clear title, rather than a list of keywords
The product name should make sense to someone seeing your catalogue for the first time. Depending on the sector, it can include the type of item, its use and a distinctive feature: a round metal coffee table, for example, or a stackable chair for workplaces.
Keep the wording natural. Repeating similar terms within a title does not necessarily make the product easier to understand.
Put useful facts before slogans
Dimensions, materials, colours, care instructions, conditions of use, lead times and delivery information all build confidence and reduce unnecessary questions. These details can also help search engines understand exactly what the product is.
Important information should not be hidden inside an image. It needs to be readable, clearly structured and accessible on the page.
Write original, useful descriptions
A manufacturer's description may be enough for an initial launch, but copy written for your own catalogue adds more context. Explain what the product does, which need it meets and how it fits into its surroundings.
An effective description can be short when the product is simple. There is no universal word count: the right length is enough to give a complete answer without padding.
Photography is part of the information
Sharp images that show scale, both against a plain background and in context, help people picture the product. A close-up of a finish or a clear sense of proportion can prevent misunderstandings. Image alt text should describe what is actually visible.
High-quality visuals build trust, but file sizes also need to stay manageable so the mobile experience remains smooth.
Connect product pages to the rest of the site
Categories, related products and helpful articles make a catalogue easier to explore. An article on choosing a meeting table can link to several relevant products without pushing for an immediate sale.
An optimised product page is no magic formula. It is part of a wider journey that includes navigation, availability, returns policies and ease of ordering.
Further reading: Why invest in SEO for your website?
A before-and-after example built on specific information
Entirely fictional example: an ALBA side table made from coated steel, measuring 40 × 40 × 45 cm and intended for indoor use. These details illustrate the method only.
Before: “A quality designer table, perfect for every interior. Discover this must-have product.” Readers cannot picture the object or check whether it suits their needs.
After: “ALBA coated-steel side table, 40 × 40 × 45 cm. The square top provides space for a book or lamp beside an armchair. Designed for indoor use, it can be cleaned with a soft cloth, following the manufacturer’s care instructions.”
The second version connects measurements with use. On a real product page, verify every detail with the supplier and add the information actually available: finish, assembly, weight or care. Do not invent durability claims, an origin or a certification to make the description longer.
A checklist before publishing a batch of product pages
Create a check for each reference, then review the page on a phone as a shopper discovering the range.
- Correct item: title, photo, variant, measurements and material describe the same product.
- Current terms: price, availability and delivery match the latest commercial information.
- Useful reading: specifications appear as text, with consistent units and understandable labels.
- Images: views show the details described; alt text explains what is visible without forcing in repeated keywords.
- Navigation: categories, related items and contact links lead to the right destination.
- Structured data: where used, product information matches the visible page, with no invented reviews.
Google’s Product documentation explains the different uses of the markup. Adding it does not guarantee an enhanced appearance in search results.
Looking for the right support?
Explore how ALTO27 can help, then let's talk about your project.