THE JOURNAL / ALTO27
The right questions.
Answers that help.
Websites, Google visibility, content and identity: a space to understand your options, compare approaches and make informed choices.
01 — 06 / INSIGHTSEXPLORE THE TOPICS
Practical guidance, without unnecessary jargon.
Why invest in SEO for your website?
Separate indexing from search visibility, then plan improvements across three useful pages.
Read the article · 4 minWebsitesHow much does a professional website cost?
A ready-to-complete brief and a checklist for comparing website quotes with the same scope.
Read the article · 4 minCommunicationWhy should your business use social media?
A sample content plan and a practical way to connect posts, conversations and business enquiries.
Read the article · 4 minE-commerceHow do you write an effective product page for Google?
A fictional before-and-after example and a checklist for verifying the facts in your catalogue.
Read the article · 4 minWebsitesWhen is it time to redesign your website?
A decision grid for targeted improvements or a redesign, plus a checklist before changing page addresses.
Read the article · 4 minVisual identityWhy does a consistent visual identity matter?
Questions to include in your brand brief and practical tests before approving a visual identity.
Read the article · 4 minLet's turn questions into action.
Need a website, a stronger online presence or a visual identity? Let's talk about what you need.