FACEBOOK & INSTAGRAM ADVERTISING
Would you like to receive enquiries for your business? ALTO27 prepares and manages your Meta Ads campaigns on Facebook and Instagram: offer, audiences, ads and enquiry journey. We define what makes a relevant lead with you, then review measurable enquiries and their cost. You approve the media budget before delivery. Remote support for independent businesses and companies across France.
Discuss your Meta Ads campaign
WHERE TO START
Delegate your Facebook Ads and Instagram Ads campaigns to work on lead generation, monitor enquiry costs and review lead quality with your team.
We organise the message, intended audience and route to contact your business. Reporting distinguishes collected enquiries, leads relevant to your offer and commercial outcomes confirmed by your team.
We define the offer, criteria for a useful lead and information to request. Facebook Ads and Instagram Ads campaigns direct people to a suitable form or page, depending on the options available. Your team can then assess the need and follow up with the contact.
For a new offer or a key moment, we prepare the ads and enquiry journey. The message, formats and campaign period are coordinated. Creative and budget are approved; the production of additional pages or photography is scoped separately.
We examine ads, audiences, cost per lead and enquiries actually received using accessible data. Duplicate submissions, unreachable contacts and needs outside your scope are distinguished where identified. Adjustments focus on the message, form or delivery according to the findings.
Connect each enquiry received to an offer and the information needed for the first conversation.
Context: measured enquiries, duplicates and usable contacts identified.Review enquiry costs for a defined scope and period without confusing them with customer acquisition costs.
Context: media spend and attributed enquiries within the same scope.Compare campaign data with the needs described and feedback from your team.
Context: relevance, contacts reached and confirmed commercial outcomes.A lead is a contact to assess. Qualification and any eventual sale are separate stages that also need follow-up within your business.
| What to track | How to read it |
|---|---|
| Enquiries received | Compare results attributed by Meta with enquiries actually received, identifying tests and duplicate submissions. |
| Cost per lead (CPL) | Media spend divided by attributed enquiries for the same period and scope. Management fees remain separate. |
| Qualified leads | Check the need, service area, fit with the offer and whether the person can be reached, using your criteria. |
| Commercial outcomes | Distinguish appointments, quotes and sales confirmed by your team. |
The report states the period, data source and attribution rules used. Without a measured enquiry, no CPL can be calculated. A low-cost enquiry may still be irrelevant; a qualified lead does not guarantee a sale. We use available data and your feedback to decide what to adjust, without guaranteeing volumes or returns.
The quote defines the elements selected, based on the accounts, content and customer journey already available.
Objective, relevant-lead criteria, offer, enquiry journey and media budget for approval.
Ads and adaptations for the agreed formats, using approved material.
Campaign organisation, settings and schedule within the approved scope.
Review of enquiries and their cost; agreed changes to ads, forms or delivery.
Media spend, measured enquiries, cost per lead and available qualification feedback, with their limitations.
We define the need, audience and criteria for a relevant contact. We establish how enquiries are received and who responds to them.
Messages, creative, proposed audiences, form or page, schedule and budget are presented. Access and measurement options are checked before delivery.
After approval, the campaign runs within the agreed framework. We monitor available data and make the planned adjustments, without committing additional unapproved spend.
The report separates collected enquiries, qualification and confirmed commercial outcomes. We use your feedback to decide the next steps without treating a form submission as a sale.
The media budget paid to Meta is separate from preparation and management fees. The quote defines the scope, duration and reporting arrangements; you approve the delivery budget and how changes are authorised. No additional budget is committed without the approval agreed together.
No. Organic posts maintain an account’s ongoing presence; the Meta Ads service covers preparing and managing paid campaigns. Ad creation, organic publishing, message responses and moderation are distinguished in the quote. The two services can be coordinated to suit your needs.
Your offer, criteria for a relevant lead, brand assets and available content help define the project. We prepare the enquiry journey on your website or using available form options. Accounts, access, privacy information and measurement capabilities are checked before delivery.
Meta offers instant forms that collect information directly on its platforms. If the option is available and suitable for your account, it can provide an enquiry journey without directing people to a full website. We check fields, privacy information and how contacts are received before delivery.
We distinguish attributed enquiries, those actually received and qualification against your criteria. Cost per lead is calculated for an explicit scope and period. Tracking, consent and attribution limitations are explained. Qualification and sales also depend on feedback from your team; no commercial outcome is guaranteed.
Tell us about your offer and the enquiries you want to receive. We will define the enquiry journey, measurement and a media budget for approval.