SOCIAL MEDIA & CONTENT
Would you like to hand over your social media to someone who understands your business? ALTO27 sets the content direction, plans the calendar and creates the material agreed together. You retain approval of what goes out, while topics and posts progress within a defined process. Support can cover an ongoing presence or a specific launch or event, for businesses across France.
Let's build your presence
IS THIS FOR YOU?
For a business looking to organise its posts, a brand preparing to launch or an organisation that wants coverage of its key moments.
Set a content direction, prepare a calendar, then create and approve content for a launch or an ongoing presence.
A scenario to help you picture the possibilities, adapted to your business.Platforms, formats, frequency and approvals are chosen to fit your resources and goals. The scope distinguishes content creation, publishing and conversations with your community.
We prepare recurring themes, a calendar and the agreed posts: copy, visuals or carousels, as specified in the quote. An approval process helps identify missing information early. Available metrics then inform changes to topics and formats, without treating follower counts as the only measure.
We define the account’s purpose, profile information and first topics. Content and visual guidelines provide a consistent starting point. Account setup, post preparation and scheduling are listed separately in the proposal, so everyone understands what they need to provide and approve.
For a new offer or an event, we plan messages before, during and after the occasion. The calendar sets out which formats to prepare and what material needs gathering. Any photography or on-site work is planned and scoped separately where required.
A brand, an institution and an event need different things from social media. We choose content and metrics to suit each context.
Consistent, recognisable content gives people a reason to follow, engage and return. Changes in follower numbers add context to interactions.
THE METRICSfollowers gained, shares, saves and conversations.For a business, each post can lead to an offer, a booking or a conversation. Clicks and messages are then compared with the enquiries and orders actually received.
THE METRICSwebsite clicks, messages, enquiries and purchases attributable to the journey.For an institution or event, the priority may be to inform and spread a message: reports, interviews, stories and videos bring the event to people beyond the venue.
THE METRICSviews, accounts reached, shares and content views during the coverage.For a commercial activity, track clicks, enquiries and orders linked to the content. For an institution or event, look at message distribution, people reached and meaningful interactions. Follower numbers add further context.
We choose the tracking tools and metrics to suit your business, your objective and the agreed scope of support.
Understanding the metrics: Meta — Content insights in Meta Business Suite ↗
A view of visibility, engagement and actions in relation to the objective. This example dashboard makes the metrics easier to understand.
| Metric | A | B |
|---|---|---|
| Accounts reached | 10,000 | 30,000 |
| Content views | 15,000 | 54,000 |
| Interactions | 600 | 2,100 |
| New followers | 80 | 160 |
| Website clicks | 120 | 360 |
| Attributed enquiries | 8 | 20 |
| Shares | 80 | 260 |
| Interactions / accounts reached | 6% | 7% |
10,000 → 30,000 accounts reached = 3× the audience, or +200%. Views may include multiple displays per account. The interactions / accounts reached ratio rises from 6% to 7% (+1 percentage point).
An example of social media tracking: institutional coverage is assessed through reach and shares; a commercial journey is tracked through to clicks and enquiries.
Entirely fictional data, with no client account or Meta export. An enquiry is not a sale.
A regular, coherent presence designed to tell your brand's story, beyond simply posting.
We adapt the deliverables to the agreed scope: you don't need to choose everything.
An assessment of your current presence, messages and relevant formats.
Defining themes, tone of voice and visual guidelines.
Scheduling topics and key moments around your objectives.
Visuals, carousels, copy, short-form content and adaptations for each platform.
Interpreting the available metrics and improving upcoming content.
Establish the content and visual foundations of a new presence.
Create and plan content on a regular basis.
Communicate around a launch, event or key moment.
Understand your audience, your news and your objectives.
Define the messages, formats and posting schedule.
Write, design and prepare the content.
Review feedback and refine the content direction.
The number depends on the selected platforms, formats and available material. It is set out in the quote, alongside creation, scheduling and review. We favour a frequency you can support and approve rather than committing to a volume without understanding how your business works.
We agree a contact person, an approval method and a schedule for feedback. Access is granted through invitations or assigned roles where the platform supports them. You retain control of the accounts. Sensitive subjects and messages requiring your specific approval are identified at the start.
They are not included by default in post creation. Moderation, replies to comments or messages and paid campaigns require an explicit scope. For advertising, management fees and the budget paid to the platforms must be shown separately in the proposal.
Related concept studies
These studies illustrate a design process, without a client commission.
Let's discuss your situation, your priorities and how we can help.