An enquiry received
Someone contacts you about an identifiable offer. We check that enquiries reach you and, where possible, separate duplicates, tests and unwanted messages.
All servicesSERVICE 06 / 06
ACQUISITION & LEAD GENERATION
Lead generation.
Start a conversation.
You want more enquiries for your business, and enquiries you can take further. ALTO27 helps connect your offer, your content and the path to getting in touch. We prepare the entry points, the information needed to assess each enquiry and a way to track what happens next. Support for independent professionals and small businesses across France, shaped around your activity and your capacity to respond.
Offer · Acquisition · Landing page · Qualification · Follow-up
THE LEAD JOURNEY
From interest
to a conversation.
- 01Attract
One offer, a clear audience and a message.
- 02Make it easy to enquire
A clear page. One simple next step.
- 03Qualify and hand over
An identified need. An agreed follow-up.
QUALITY BEFORE VOLUME
A lead starts a conversation.
A lead is a contact who shows an interest in your offer, for example by requesting a quote or a conversation. Lead generation builds the path to that enquiry. Qualification then checks whether the need fits your business. To work meaningfully on customer acquisition, we keep these stages distinct: a submitted form, a qualified lead and a sale are different outcomes.
A qualified lead
The need, service area, timing or other agreed criteria fit your business. Qualification draws on the information collected and feedback from your sales team.
An opportunity to follow up
Your team can offer a conversation, an appointment or a quote. You take over the commercial relationship, negotiation and any eventual sale.
FIND YOUR STARTING POINT
Start with your situation.
The right journey depends on what you sell and how your customers make decisions.
Build the foundations before attracting visitors.
Launching a business or a new offer? We clarify the audience, the enquiry you want and the reasons to choose you. The first step is a focused page or a simple way to get in touch, with enquiry delivery checked. We then select suitable channels and agree any media budget.
Plan my lead generationFind what gets in the way after the visit.
Your website has visitors but few enquiries? We review how the initial message connects to the page, the mobile experience, reassuring details and the ease of using the form. The aim is to identify friction before increasing traffic. Measurement is planned around the tools available.
Plan my lead generationQualify enquiries and organise the next step.
Already receiving enquiries? We establish what makes a relevant contact and which questions help the first conversation. Duplicates, out-of-scope needs and enquiries awaiting review are kept distinct. A shared tracker supports handover to the person responding. Any CRM connection is reviewed and quoted around your tools.
Plan my lead generationYour choice changes the presentation; no answer is submitted.
WHAT WE BUILD
Connect the right elements.
We select the actions your project needs. The proposal sets out the deliverables, channels, tools and duration of the work.
A clear offer and audience
We establish what you offer, who it is for and under what conditions. The brief sets the purpose of the enquiry, the criteria for a relevant contact and the requests you want to avoid.
Content that prepares the conversation
Copy, key arguments and reassuring details explain your value using evidence that is available and verifiable. The message stays consistent from the initial content to the page and the action offered.
Appropriate entry points
Depending on the project, we work on Meta Ads campaigns, website content or organic search. Channels are selected around the offer and budget. Paid campaigns only launch after approval.
A useful landing page and form
The landing page presents one offer and a clear next step on desktop and mobile. We prepare the necessary questions, a submission confirmation and a way to check that enquiries actually arrive.
Organised qualification and handover
We define the statuses to track and who receives the enquiries. A shared tracker or a connection to your tools may be included after technical review. Integrations and automation are scoped and quoted to fit the need.
Measurement that supports decisions
We compare measurable enquiries with your team’s feedback. Reporting identifies what attracts attention, what leads to relevant contacts and what needs changing in the offer, page or campaign.
A tailored scope: deliverables, access, responsibilities and costs are agreed before we begin.
FROM STRATEGY TO FOLLOW-UP
Build, check, then improve.
Set the direction
We review the offer, current enquiries and available resources. Together, we choose an initial measurable objective and realistic qualification criteria.
Prepare
We build the agreed journey and present the content, access requirements, tracking and costs. You approve the elements before they go live or are used in a campaign.
Check the journey
Before launch, we test the mobile experience, links, form submission and receipt. We confirm who receives enquiries and how they will be handled.
Review the feedback
We follow the available data and the outcomes you share with us. Changes are prioritised from these observations within the agreed scope and budget.
MEASURE WHAT MATTERS
Metrics linked to your business.
Clicks alone cannot tell you whether acquisition is working well. Reporting states the period, data sources and counting rules used.
Valid enquiries
Unique, usable enquiries after identified tests and unwanted messages have been checked. They are not necessarily qualified yet.
Count of unique, usable enquiries
Media cost per lead
The cost of an enquiry attributed to a paid channel for the same period and scope. Our service fees are kept separate.
Media spend ÷ attributed enquiries
Qualification rate
The share of valid enquiries meeting the agreed criteria. Contacts still awaiting assessment are identified so the current position stays clear.
Qualified contacts ÷ valid enquiries × 100
Cost per qualified contact
Media spend relative to qualified contacts attributed to the same channel. This differs from the cost of acquiring a customer.
Media spend ÷ attributed qualified contacts
A ratio cannot be calculated with a zero denominator. Consent, tools and attribution can limit measurement. Appointments, quotes and sales are tracked from the outcomes you confirm. No contact volume or revenue is guaranteed.
PREPARE OUR FIRST CONVERSATION
Four starting points for our first conversation.
You do not need a complete acquisition setup to begin. These details help us suggest a suitable scope.
- Your offer
- The service you want to develop, its audience, its service area and why people choose you.
- Your starting point
- Your website, accounts, content and the way enquiries currently reach you.
- Your organisation
- Who replies, which information is useful and how many enquiries you can realistically handle.
- Your resources
- Your timing and a budget split between preparation, ongoing support, tools and any paid advertising.
BEFORE WE BEGIN
Questions before getting started.
Is this the same as managing Meta Ads campaigns?
Meta campaigns are one possible channel. Lead generation support also covers the offer, landing page, qualification and handover to your sales team. If you only need help with Facebook and Instagram, the Meta Ads service may be sufficient. We agree the scope together.
How much does lead generation support cost?
The cost depends on what needs creating, your existing tools and the level of follow-up. The quote separates our fees, any tools and media spend. You approve the budget before launch. Additional spending requires the approval agreed with you.
Can we start without a website?
Depending on the offer and account options, a Meta instant form can collect an enquiry. A landing page can also present your service without immediately building a complete website. We check how contacts are received and what information must be displayed before launch.
Do we need a CRM already?
No. A tracker may be enough initially if it suits your volume and organisation. If you have a CRM, we review access and connection options. Integrations and automation have an agreed scope and a tailored quote.
How is information about leads handled?
The journey includes the information needed to deal with the enquiry, an explanation of its use and an identified recipient. Fields, access and retention periods are reviewed around your organisation. Collecting information to answer an enquiry does not automatically permit every subsequent marketing use.
Can you guarantee a number of customers?
We commit to a method, deliverables and tracking. Outcomes also depend on the offer, competition, budget and your sales follow-up. We guarantee neither volumes nor sales. The commercial relationship and conclusion of contracts remain your responsibility.
EXPLORE THE SUBJECT
Explore your project further.
YOUR NEXT STARTING POINT
Let’s prepare your next first connection.
Tell us about your offer and the enquiries you want to attract. We will identify the journey, content and follow-up your business needs.
Discuss my project