WEB & DIGITAL EXPERIENCE
Do you need a first business website, or has your existing site become difficult to update? ALTO27 organises your services, designs the pages and creates a suitable route to getting in touch. Structure, content, design and launch are scoped together, with one point of contact overseeing the work. We support businesses across France and work remotely when appropriate.
Let's talk about your future website
IS THIS FOR YOU?
For a business that needs a clear introduction, a first website or an existing online presence ready to evolve.
Create or rethink a business website: organise the services, answer essential questions and guide people towards getting in touch.
A scenario to help you picture the possibilities, adapted to your business.The work does not always start from scratch. We identify what is worth keeping, which information is missing and which journeys need attention before agreeing the deliverables.
We use your business and audience as the starting point for a sitemap and page plan: company, services, work and contact, where relevant. The quote sets out the page count, the material you need to provide and any copywriting or image research included in the assignment.
We review the current pages and content to separate what remains useful from what needs to change. Structure, mockups and enquiry journeys are prepared before development. The capabilities of the existing platform and any proposed page address changes are considered when defining the scope.
A dedicated page may be enough to explain a service, answer common questions and lead to an enquiry. We define its role within the site and prepare the structure, copy and contact points covered by the quote, keeping the project focused on what is needed.
Being seen is a start. The aim is to turn a visit into an enquiry, a booking or a purchase, depending on your business.
A clear offer, reassuring examples of work and easy-to-find contact details help visitors take the first step.
THE METRICSform submissions, quote requests and appointments booked.In a shopping journey, clear information and fewer unnecessary steps make decisions easier. Sales are checked against actual orders, then compared with the traffic received.
THE METRICSpurchases, revenue and the share of visits that lead to an order.Comparing pages and traffic sources helps focus improvements on the journeys that bring enquiries or customers.
THE METRICSenquiries or purchases by page and traffic source.Define the action that matters to your business: request a quote, make an appointment, book or buy. Then measure how many visits lead to that action. This distinguishes the traffic received from the results of the journey.
We choose the tracking tools and metrics to suit your business, your objective and the agreed scope of support.
Understanding the metrics: Google Analytics — Recommended events: enquiries and purchases ↗
Visits, enquiries and conversions brought together in one report. This example dashboard makes the metrics easier to understand.
| Metric | A | B |
|---|---|---|
| Website visits | 1,200 | 1,800 |
| Visits with an enquiry | 24 | 54 |
| Enquiry rate | 2% | 3% |
| Clicks to contact | 120 | 216 |
| Qualified enquiries | 18 | 42 |
| Engaged visits | 720 | 1,170 |
Enquiry rate = visits with at least one enquiry ÷ website visits. 24 / 1,200 = 2%; 54 / 1,800 = 3%, an increase of 1 percentage point.
An example of tracking: comparing visits with enquiries received helps show whether the website makes it easier to get in touch.
The enquiries and their qualification are fictional. Sales and revenue are not inferred from traffic.
A website that tells your business's story, builds visitors' confidence and encourages them to take action.
We adapt the deliverables to the agreed scope: you don't need to choose everything.
Page organisation, navigation, information hierarchy and content recommendations.
Mockups, typography, colours and layouts that reflect your identity.
Building the pages and adapting them to different screen sizes.
Titles, descriptions, page structure and essential technical good practice.
Preparing the launch, final checks and guidance on working with your content.
Present your expertise and turn visits into enquiries.
Make an existing website clearer and improve the experience.
Focus your message and your call to action.
An initial discussion, objectives, available content and priorities.
Structure, mockups and approval of the direction.
Development, checks and refinements.
Publishing the website and handing over the materials you need.
Your current website address, services, intended audiences, brand assets and available content provide a useful starting point. Tell us about any tools that must stay, such as a booking system or customer area. Together, we agree what needs creating and which elements require your approval.
Not necessarily. We first review the capabilities of the existing setup and the requirements of the project. Any recommended change is explained and costed in the proposal. You remain in control of the relevant accounts, with access arrangements agreed together.
The quote lists the pages, functions, screen layouts and checks included. It also defines the handover material, introductory guidance, hosting and responsibilities after launch. Maintenance, ongoing changes and new content can be covered by a separate support arrangement.
Related concept studies
These studies illustrate a design process, without a client commission.
Let's discuss your situation, your priorities and how we can help.