IDENTITY & MATERIALS
Do you need an identity for your business, or more consistency across your existing materials? ALTO27 turns your needs into a creative brief, establishes a direction and organises the relevant applications. A logo, guidelines, brochure or digital toolkit can form part of the agreed scope. Sébastien produces the work or coordinates the partners required, for projects across France.
Let's shape your visual world
IS THIS FOR YOU?
For a business looking to establish its visual identity, bring consistency to its materials or prepare communications for a launch.
Turn an objective into a creative brief, establish a direction and coordinate a campaign across the materials that matter.
A scenario to help you picture the possibilities, adapted to your business.Materials are chosen for their messages and the situations in which they will be used. We define each format’s role, the existing elements to retain and the approvals needed.
The brief brings together your positioning, audience and useful references. The chosen direction defines the key elements: a symbol or wordmark, typography, colours and composition principles, as agreed in the quote. Applications show how the identity works in context, beyond the logo on its own.
We start with your guidelines and available files to identify inconsistencies between documents. A shared framework can then connect a presentation, a brochure and digital visuals. The aim is to make the materials coherent while keeping the existing elements that still work.
With a clear message and audience, we prepare the agreed applications: a poster, invitation, banner or social post. Formats, copy and distribution requirements are brought together in the brief. Coordination with a printer or another supplier is included only where specified in the quote.
A visual identity connects your materials. Thoughtful layouts put the right message first and help your audience see what to do next.
Consistent colours, typography and layouts create familiar cues across your website, social posts and documents.
THE METRICSbrand recognition and consistency across materials.A clear hierarchy highlights what your audience should remember: an offer, a date, a location or a tangible benefit.
THE METRICSunderstanding of the message, assessed through audience feedback or testing.A dedicated link or QR code can take people from a poster, brochure or event to a registration form, an offer page or a contact.
THE METRICSvisits to the dedicated link, registrations and related enquiries.Connect each material to a specific action: visit a page, register or request information. A dedicated link or QR code lets you track that journey. Audience feedback adds context to the figures when assessing understanding and recognition.
We choose the tracking tools and metrics to suit your business, your objective and the agreed scope of support.
Understanding the metrics: Nielsen Norman Group — Hierarchy and visual design principles ↗
Understanding the metrics: Google Analytics — Measuring registrations and enquiries ↗
A QR code or dedicated link helps track what happens next. This example dashboard makes the metrics easier to understand.
| Metric | A | B |
|---|---|---|
| Dedicated link visits | 100 | 200 |
| Of which, visits via QR code | 70 | 140 |
| Of which, visits via short URL | 30 | 60 |
| Visits with a registration | 12 | 30 |
| Registration rate | 12% | 15% |
| Enquiries received | 4 | 10 |
Registration rate = visits with a registration ÷ dedicated link visits. 12 / 100 = 12%; 30 / 200 = 15%, an increase of 3 percentage points.
An example of tracking printed materials: measure dedicated link visits and related registrations without attributing the entire result to the design.
These fictional figures describe a campaign journey. They do not isolate the effect of the visual design alone.
Materials that speak the same language, on screen and in print.
We adapt the deliverables to the agreed scope: you don't need to choose everything.
Exploring a visual world that suits your business and your audience.
Graphic elements, usage guidelines and layout principles.
Posters, brochures, business cards, flyers and presentation documents.
Banners, templates, campaign visuals and newsletters.
Bringing new materials into line with your existing identity.
Establish the visual foundations of your business.
Apply an identity across a range of materials.
Create a visual world for a key moment.
Identify your values, needs and constraints.
Propose a direction and visual references.
Apply the visual language to the materials you need.
Prepare the files and handover materials.
Yes. We begin by reviewing your guidelines, usable files and intended applications. The assignment can focus on consistency or new materials. Any change to your logo or core brand elements is discussed and approved before being applied.
The quote defines the materials, file formats and any source files included in the handover. It also sets out the usage rights granted. Third-party fonts, photographs and illustrations may have their own licences; their terms and any purchases are identified before production.
Sébastien leads the brief, direction and project coordination. Depending on the need, he produces the materials or coordinates partners whose involvement is defined in the quote. Printing, manufacturing, photography and supplier fees are not automatically included; responsibilities are agreed together.
Related concept studies
These studies illustrate a design process, without a client commission.
Let's discuss your situation, your priorities and how we can help.